Best toothpaste for the Dyson CameraJet: what the camera actually needs
Short answer: any SLS-free, low-foam toothpaste. The CameraJet has a camera in it, and foam blocks the view, so Dyson engineered its own paste to be non-foaming and its FAQ recommends the same for anything else you use. Dyson's paste is the safe default and the only one tested with the jet. If you want fluoride-free, plastic-free and pre-measured, an SLS-free tablet like ours is the natural pairing, with one honest caveat: ours makes a light foam, not none.
Why a toothbrush suddenly cares about foam
Dyson's CameraJet, launched 1 September 2026 at $499.99, is the first toothbrush with a camera in it: a 100,000-pixel macro lens that scans 28 images a second to find the gaps between your teeth and fire a conical jet of mouthrinse into each one while you brush. A camera needs a clear line of sight, and toothpaste foam sits exactly where it is looking. Dyson's answer was to reformulate the toothpaste. In its own words, the system includes "a proprietary non-foaming toothpaste, formulated without SLS (a common foaming agent) to help keep foam out of the way so the camera can see clearly."
SLS, sodium lauryl sulfate, is the ingredient in most conventional toothpaste whose entire job is to make lather. It does not clean; it makes cleaning feel like it is happening. Take it out and you get a paste that works the same and foams far less. That is the whole trick, and it is not a Dyson invention: SLS-free toothpaste has been a category for years. What is new is a $499 device that gives people a concrete reason to care.
Does the CameraJet need Dyson's toothpaste?
No. One 75 ml tube ships in the box, and Dyson's product FAQ recommends pairing the brush with an SLS-free, low-foam toothpaste and rinse, which is a description, not a brand. Launch coverage confirms ordinary toothpaste works. What Dyson's paste has that nothing else does is that it was formulated and tested with the jet, and its clinical claims were run with Dyson's own formulations. If you want certainty, or you want fluoride, use it.
What makes a toothpaste camera-friendly
- No SLS. The single biggest variable. Check the ingredient list for "sodium lauryl sulfate" or "sodium laureth sulfate."
- A small, fixed dose. Foam scales with how much paste is in your mouth. Most people use several times the pea-sized amount dentists suggest. A tablet is a fixed dose by design.
- Low glycerin and gum content helps too, but SLS dominates; you will not go far wrong by solving that one thing.
The options, honestly
| Toothpaste | Foam | Fluoride | Format | Tested with the CameraJet? |
|---|---|---|---|---|
| Dyson Toothpaste The safe default. If you want fluoride, or zero-foam certainty, stop here. | Non-foaming (engineered for the camera) | Yes — sodium fluoride 0.243% | Tube, 75 ml (one included with the brush) | Yes — the only paste Dyson tested with the jet |
| ENML tablets Fluoride-free, plastic-free, and you cannot over-squeeze a tablet. | Low-foam — SLS-free; a mild amino-acid cleanser makes a light foam | No — micro-hydroxyapatite instead | Pre-measured tablet, plastic-free tin + refills | Not by Dyson. We film our own on-camera test the week units ship. |
| Other SLS-free pastes Most "natural" pastes qualify. Check the ingredient list for sodium lauryl sulfate. | Low-foam (varies by brand) | Varies — many "natural" pastes are fluoride-free, some are not | Tube | No |
| Conventional paste Works, but the foam is exactly what Dyson reformulated to avoid. | High — SLS is there to make foam | Usually yes | Tube | No |
Bottom line
Choose Dyson's toothpaste if you want fluoride, you want the formula that was actually tested with the jet, or you want the lowest possible foam and do not care about the tube.
Choose an SLS-free tablet like ENML if you have decided to go fluoride-free, you want the tube off the counter next to your $500 toothbrush, or you like that a tablet cannot be over-squeezed into a mouthful of foam.
Where we are the weaker choice: our tablets are low-foam, not non-foaming. If the camera view matters to you above everything else, Dyson's paste will beat ours on foam, full stop. We will publish our own on-camera footage the week the first units ship, and we will show it whether it flatters us or not.
How to use a tablet with the CameraJet
- Wet the brush head. Tablets need a little water; a dry brush is why first-timers find them chalky.
- Chew one tablet until it breaks down into a paste, a few seconds.
- Brush for two minutes as normal. In auto-jet mode the brush will fire mouthrinse into the gaps as it finds them.
- Rinse. Refill the tank from the dock as usual.
What we have not tested yet
Two things, and we would rather say so than guess. First, how our light foam actually looks on the CameraJet's live view. Second, whether a dissolved ENML mouthwash tablet is clear and low-foaming enough for the 12.5 ml mouthrinse tank. Units ship 8 September; this page will be updated with both results, including if the answer is "use Dyson's."
Common questions
Do I have to use Dyson toothpaste with the CameraJet?
No. Dyson’s own product FAQ recommends pairing the brush with an SLS-free, low-foam toothpaste and rinse, and launch coverage confirms ordinary toothpaste works. Dyson’s paste is simply the one formulated and tested for it — non-foaming, so the camera can see — and one 75 ml tube ships in the box.
Why does the CameraJet care about foam at all?
Because it has a camera in it. A 100,000-pixel macro lens scans 28 images a second to find the gaps between your teeth and fire a jet of mouthrinse into them. Foam sits between the lens and your teeth. Dyson says it formulated its toothpaste without SLS “to help keep foam out of the way so the camera can see clearly.”
Are ENML toothpaste tablets non-foaming?
No, and we would rather tell you that than have you find out. They are SLS-free and low-foam: the formula uses sodium cocoyl glycinate, a mild amino-acid cleanser, which makes a light foam rather than the thick lather of a conventional paste. Dyson’s toothpaste is the one engineered to be genuinely non-foaming.
How do you use a toothpaste tablet with an electric toothbrush?
Wet the brush head, chew one tablet until it breaks down into a paste, then brush for two minutes as normal and rinse. The tablet needs a little moisture to work; a dry brush is the usual reason first-timers find it chalky.
Can I put ENML mouthwash tablets in the CameraJet’s mouthrinse tank?
We do not know yet, so we are not claiming it. The tank is built for a low-foaming rinse and a diaphragm pump; we will test a dissolved mouthwash tablet for clarity and foam once our unit arrives and update this page either way.
What does the toothpaste cost per brush?
ENML is $24.99 for 60 tablets, about 42 cents a brush. Dyson’s toothpaste is around £8.49 in the UK (roughly $11.50) for a 75 ml tube; per-brush cost depends entirely on how much you squeeze, which is part of the point of a pre-measured tablet.
Sources
- Dyson press release, 1 Sept 2026 — “Introducing CameraJet” (toothpaste “formulated without SLS… so the camera can see clearly”)
- Dyson CameraJet US product page and FAQ (“Which toothpaste and mouth rinse work best…”)
- TechRadar review, Emily Peck, 1 Sept 2026 (pricing; “a sea of gum, teeth and bubbles”)
- Dyson toothpaste product page (ingredients: sodium fluoride 0.243%)
- Launch coverage round-up: regular toothpaste works with the CameraJet (Slashdot)
- ENML full ingredient list (product page)
Dyson and CameraJet are trademarks of Dyson Technology Limited, used here to identify the product being discussed. ENML is not affiliated with, sponsored by, or endorsed by Dyson.